Hi, I’m Natalie.

I founded Bakerwood to provide thoughtful participant recruitment and project management for research that needs a tailored approach.

After many years working within the market research industry, I founded Bakerwood Research Services with one simple mission:

To provide exceptional participant recruitment and project management to an industry where there is no such thing as a one-size-fits-all solution.

I genuinely love what I do.

Building relationships, solving recruitment challenges and helping clients deliver meaningful research is what motivates me every day.

I believe great research is achieved through collaboration, trust and attention to detail.

Every project—whether it involves five interviews or a complex multi-market study—is managed with the same enthusiasm, commitment and professionalism.

When you work with Bakerwood, you work directly with someone who genuinely cares about the success of your project.